PHILADELPHIA, PA (April, 2012) — Frankford Candy has partnered with Welch’s to develop an innovative new entry into the rapidly growing licorice category. By adding a jelly-filling inside a juicy-flavored licorice, Frankford has created a new licorice experience with the introduction of Welch’s ® Filled Licorice! Product, now shipping, is targeting all grocery, convenience and non-food retailers in America.
“We at Frankford Candy are tremendously excited about the debut of Welch’s Filled Licorice,” says Kurt Dungan, VP of Marketing for Frankford Candy, makers of Welch’s Filled Licorice. “The licorice category doesn’t need just another fruit flavored licorice. Our goal with Welch’s was to create a unique, great-tasting product that leverages Welch’s brand strength with consumers. By developing Welch’s Filled Licorice, we’ve combined the bold, fruit flavors you’d expect from Welch’s with a soft, smooth licorice texture that the whole family will enjoy.”
Welch’s Filled Licorice combines a soft licorice outside with a flavorful filling inside. The unique jelly filling is made with real fruit juice and fruit pectin to deliver real fruit flavors. This new one-of-a-kind licorice treat is a blend of soft and chewy textures with a bold, real fruit filling.
“We’re proud of what Welch’s and Frankford Candy have accomplished together,” says Lino Marrero, Business Development Manager at Welch’s. “This is a fun innovation for the category that appeals to a broad audience. Kids will love the soft, easy to chew texture and the fun jelly filling while adults will appreciate the bolder, real fruit flavors.”
Welch’s Filled Licorice is available in Concord Grape and Strawberry flavors. It is offered in 1.75 oz (SRP $1.09) and 3.5oz (SRP $1.59). Welch’s® Filled Licorice are distributed by Frankford Candy LLC ®.
For more information on Welch’s®Filled Licorice, log onto www.frankfordcandy.com. For retail information, contact Stacey Bender or Rick Davis at 973-744-0707.
Headquartered in Concord, Massachusetts, Welch’s is the processing and marketing subsidiary of the National Grape Cooperative. Welch’s is owned by 1,150 family-farmers across America and in Ontario, Canada, who make up this cooperative and who grow the delicious and inherently healthy Concord grape, used in Welch’s juices and many other grape-based products. Welch’s products are sold throughout the United States and in approximately 50 countries around the globe. For more information on Welch’s, visit www.welchs.com.
About Frankford Candy
Frankford Candy was founded in Philadelphia, Pennsylvania in 1947 as a manufacturer of seasonal chocolate products. In 1994 Frankford Candy began expanding its brand portfolio through licensing partnerships, expanding beyond chocolate into a broad range of everyday and seasonal confections.
Today, Frankford Candy a leading supplier of licensed brand confections. Frankford manufactures chocolate products in its modern, 500,000 square foot facility in Philadelphia, PA and partners with other high quality candy suppliers from all over the world.