It’s True – Famous Candy Icons
Mike and Ike Have Split
Enter the “Tell Us Your Reaction” contest to win an Apple iPod Touch and other MIKE AND IKE® Prizes
Contest Deadline June 26th 2012
Bethlehem, PA (April, 2012) – Just Born, Inc., makers of MIKE AND IKE®, PEEPS®, HOT TAMALES® and GOLDENBERG’S PEANUT CHEWS® Brand candies, confirms rumors that the legendary candy duo, Mike and Ike, have parted ways. The pair cited irreconcilable creative differences, which has been confirmed by statements from each party suggesting that Mike and Ike will stop collaborating on their famous fruit chewy candies.
The news of split has caused people to be overcome with disbelief. Therefore, the company has launched the “Tell Us Your Reaction” contest to run from now through June 26th, 2012.
Entrants must create and submit a video that demonstrates their reaction to the MIKE AND IKE® split. This could show surprise, sadness, disbelief, happiness or whatever emotional reaction the news of the MIKE AND IKE® split evokes. The reaction video should have a maximum running time of 90 seconds.
One first prize winner will received an Apple iPod Touch and a MIKE AND IKE® t-shirt. Four second prize winners will each receive an Apple iPod Shuffle and a MIKE AND IKE® t-shirt. Fifteen third prize winners will each receive a case of MIKE AND IKE® candy and a MIKE AND IKE® t-shirt.
Entrants will need to fill out an entry form found on the MIKE AND IKE® facebook page under “The Story”, at www.facebook.com/mikeandike, which will ask them to provide their reaction video.
Judging is based on the following criteria:
· Overall presentation: the video spot should be well-organized and the key message clearly conveyed throughout the length of the video
· Social Engagement: the entry must portray an engaging emotional reaction to the news of the MIKE AND IKE® split
· Creativity: the entry should take a unique approach to the video concept that is interesting, appealing and attention-getting
· Use of MIKE AND IKE®: if possible, the video should incorporate the use of MIKE AND IKE® products
· Convincing Story: the entrant should clearly demonstrate their reaction to the split
About Mike and Ike
MIKE AND IKE® candy, with varieties such as Original Fruits, Tropical Typhoon®, Berry Blast®, RedRageous!™ and others, will continue to be offered at all retailers. Consumers will see no changes in flavors or distribution.
The independent and talented duo have decided to follow their true passions. Mike is a musician at heart, currently producing a CD; Ike is an urban artist and a lover of art. Their split is not unlike that of other famous celebrity duos like Simon and Garfunkel or Lennon and McCartney.
“People of all ages love MIKE AND IKE® and we are reassuring fans and our retail partners that our famous fruit-chewy candies will continue to be produced and sold as we get this resolved,” says Matt Pye, VP of Marketing for Just Born.
Packaging and Store Displays
Consumers will be surprised to see packaging with one of the names scratched out with a note on the back and directions to the brand’s Facebook page. Retailers will feature new MIKE AND IKE® displays.
For more information on the split and to follow Mike and Ike’s individual exploits, log onto www.facebook.com/mikeandike.
About Just Born
JustBorn, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.